Crocus Expo IEC will host the 32nd International Travel & Hospitality Show (MITT) from 11 to 13 March 2026. 40 countries, including Oman, Egypt, China, Turkey, Malaysia, African countries, and most Russian regions, will display their national exhibits this year. The show will traditionally bring together national tourism offices, regional administrations, tour operators, hotel chains, MICE operators, and travel-tech companies.
Oman is a Partner Country for MITT 2026. The Sultanate is participating in the show for the second year in a row and has demonstrated a steady increase in interest from Russian tourists. By the end of 2025, more than 77,000 Russian citizens had visited the country, thanks to the visa-free regime and expanded air connectivity. Oman's display will feature leading tour operators and major hotel brands, beach and mountain resorts, eco-tourism routes, desert campsites, as well as luxury and MICE offerings.
A presentation of the Grand Egyptian Museum, opened to the public in November 2025, will be the central event at the stand of Egypt, the show's Global Travel Partner. As part of its new strategy for promoting tourism regions, the country will focus on transformation from a primarily beach destination into a world-class cultural tourism hub.
China will showcase an intense display and its tourism prospects in several regions across the country at MITT 2026. The tourist flow between Russia and China is growing rapidly, especially following the introduction of a visa-free regime. The country's stand will feature sightseeing programmes, megacities, resorts on Hainan Island, and combined tours.
Namibia will take part in MITT for the first time, expanding the show's African reach. The country will present safari programmes, adventure tours, and eco-tours to national parks and deserts.
Malaysia's stand will feature unique tours to tropical beaches, cultural centers, and nature reserves, as well as gastronomy routes. The country will also display a variety of programmes for Russian tourists: family routes and combined tours around the peninsula.
Tourism industry experts will present comprehensive programmes for Russian travelers, focusing on sustainable tourism, family routes, MICE opportunities, and combined travel across the peninsula.
Türkiye will traditionally occupy the largest stand and bring together the most prominent representatives of the tourism industry.
The CIS, Middle East, Asia, and Africa are also among the show participants. The display will cover a wide range of tourism products: from mass beach holidays to niche destinations, including wellness, health-care and gastronomy tourism, cultural programmes, and MICE.
A significant portion of the exhibition will be made up of Russian regions, which will also showcase a wide range of destinations: from cultural, educational, and event tourism to resort & spa and eco-tourism. Among them are regular show participants: Krasnodar Territory, Samara Region, Tatarstan, Sevastopol, Kamchatka Territory, and St. Petersburg, as well as the Republic of Dagestan (Strategic Partner), continuing its systematic promotion of the region as one of the most dynamically developing domestic tourism destinations.
MITT 2026 will especially focus on the development of healthcare and recreation tourism segments that have demonstrated steady growth in demand for recent years. At the exhibition, the show participants will present resort & spa programmes, integrated recreation bundles, detox and wellness tourism, as well as specialized health-care services such as diagnostics, rehabilitation, and aesthetic medicine.
Key players in the OTA segment, travel tech, and other technology companies will showcase innovative solutions for the tourism and hospitality industry. Special attention will be given to digital ecosystems and hotel revenue optimization tools.
As part of the exhibition, the final stage of the 6th competition of innovative projects in tourism and hospitality MITT Travel Start will also take place. The competition is organized jointly by the Russian Union of Travel Industry and Travel Startups.
The show participants will enjoy an intense business agenda, including over 40 thematic sessions, conferences, presentations, discussions, and training seminars. Key topics will be the development of regional tourism, collaboration, place branding, and technological transformation of the industry.
The Forum of Travel and Hospitality Industry Leaders will be the central event. It will bring together executives of tour operators, hotels, regional administrations, and investors. Key events will include the "Tourism 2026: Trends and Forecasts of the Professional Community" trend session, a presentation of the "Status and Trends of the Inbound Tourism Market" research, and the "Russia and the Arab World: New Routes of Cooperation. From Tourist Flows to Joint Investments" panel discussion.
MITT Academy will offer a three-day course for travel industry professionals. The programme includes master classes of VIP client relations, workshops in AI-driven travel marketing, client base management, and profitable travel agency model building. Special attention will be paid to content strategies and social media promotion in the face of changing algorithms.
MITT Summit Hotel is a specialized conference for hotel industry executives, where leading market experts will address key industry issues, from analytics and legislation to HR management, cost optimization, and efficient sales strategies in today's environment.
The MITT Digital track will be divided into two subtracks: "Digital Tourism" and "Digital Hotel". The show participants will discuss fintech and IT solutions for the tourism industry, sales automation, data management, digital tools for attracting independent travelers, and new online distribution models.
MITT MICE 2026 is a professional platform for business event market players, dedicated to the event efficiency against the background of economic uncertainty. The key topics include business sustainability, digital transformation, cost optimization, and new flexible event formats that meet changing audience demands.
The School of Regional Tourism Development will focus on aspects of territorial development: from infrastructure investment and branding to new tourist attractions. Experts will discuss the evolution of rural recreation and strategies for the glamping industry, the role of festivals and gastronomy in increasing the tourist flow, and the development of inbound and industrial tourism.
MITT 2026 will be supported by federal authorities, relevant ministries, regional administrations, and industry associations, including the Association of Tour Operators of Russia (ATOR), the Alliance of Travel Agencies, the TOURPOMOSHCH Association, and others.
The key partners and sponsors include Sber (GigaPartner), Oman (Partner Country), Egypt (Global Travel Partner), TravelLine (General Partner of Business Programme), Manzherok (Strategic Partner of Business Programme), Otello (Digital Partner), LauraEst Realty (Exhibition Partner), Ostrovok.ru (Business Programme Partner), Arda Khiva (Event Partner), Vostokintur (Session Partner), UK Online Tours (Business Programme Session Partner), Russian Seasons Peresvet (Exhibition Partner), Kavkaz RF (Mountain Tourism Partner), SDM-Bank (MITT Travel Start Ceremony Partner), Chukotka (Session Partner), FUN&SUN (Online Streaming Partner), TUTU (Pitch-Session Partner), etc. MITT traditionally serves as a key B2B platform for concluding contracts, launching new destinations, and forming strategic alliances in the travel and hospitality sector.
The 32nd International Travel & Hospitality Show (MITT) will take place from 11 to 13 March 2026 in IEC Crocus Expo (Pavilion 1), Moscow.
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