Tourism in Russia is developing extremely dynamically, both outbound and domestic. Statistics show that in the first half of 2025, tourist flow to the top 30 most popular countries increased by 12.5%, while the number of trips within Russia increased by almost 7% compared to 2024. There is also a significant influx of investment in the industry: over the past three years, the volume of investments has tripled, reaching 1.1 trillion rubles by the end of 2024. In this context, platforms that allow for expanding business networks and concluding agreements, hearing expert opinions on current issues, and learning more about the latest trends are playing a key role. This is why MITT 2026 is an excellent opportunity to quickly and efficiently establish B2B cooperation and strengthen your market position.
// MITT is a platform for direct dialogue with government officials.
The exhibition is held with the official support of the highest government bodies and relevant agencies, whose representatives will speak at the opening ceremony and participate in the Ministerial Cocktail Party and VIP tour of the exhibition stands. Participants will also have the opportunity to network with representatives of agencies directly responsible for tourism development both within Russia and internationally . These include regional administrations, tourist information centers (TICs), and national tourism offices (NTOs).
// MITT is a platform for finding new clients
Representatives from a wide range of tourism industries, from tour operators and travel agents to hotels and airlines, are participating in the exhibition. Visitors immediately gain a clear picture of the current market, which, in turn, allows them to identify the most promising partners. Partnerships can be discussed both at national and regional stands and using the free Matchmaking and Leadscanning services in the MITT Connect app . Matchmaking automatically recommends companies that match the user's interests, while Leadscanning enables quick contact exchange with other event participants.
// MITT is a platform for discovering new directions and products
The exhibition features countries and regions that hold leading positions in terms of tourist flow, as well as those that are just gaining popularity and are not yet well-researched in our market. In the context of an unstable geopolitical and economic situation, this provides an additional opportunity to adapt to changes , explore the most relevant destinations, and find products that will be in demand by consumers.
// MITT is a platform for networking and studying trends within the business program
The exhibition is accompanied by a rich business program, including forums, conferences, seminars, presentations, and sessions featuring leading experts, politicians, and business representatives. This allows participants to not only learn about the latest tourism trends but also increase their network of useful contacts, network informally with other participants, and organize business meetings or sign agreements in the press center.
The importance of such interaction is confirmed by the figures. According to a study by the Association of the German Exhibition Industry (AUMA), 61% of business contacts made at exhibitions cannot be fully replaced by online discussions – especially when it comes to networking and informal communication.
At the moment, the business program is at the formation stage.
Thus, the 32nd International Tourism and Hospitality Exhibition offers companies a full range of opportunities to develop their business and expand their B2B network . At MITT, participants can establish connections with government agencies and receive government support, find new clients and partners, identify promising areas of activity, and explore the latest trends and market analysis.
Sources: https://economy.gov.ru, https://www.atorus.ru, www.iaa-mobility.com, https://economy.gov.ru