The MITT exhibition, the largest professional event in the field of tourism in Russia and the CIS, annually brings together representatives of all areas of the industry: from regional tourist centers to technology companies and medical institutions. Participation in MITT is not just a demonstration of opportunities, but a real tool for promoting a brand, establishing partnerships and scaling a business.

Regions: Growth of Tourist Flow and Promotion at the Federal Level

MITT is a key platform for promoting the tourism opportunities of Russian regions. From the Altai Territory to Sakhalin, from Karelia to Dagestan, participants from the regions note that it is thanks to the exhibition:

// the tourist flow is increasing,
// regional tour operators conclude new contracts,
// the financial result is felt.

"Every year we participate in the MITT exhibition and consider it the most effective platform for the exchange of b2b contacts. As a result of the exhibition, we always get results: our tour operators conclude new contracts, get new partners, and we feel this by the increase in the tourist flow." Kamila Samedova, Deputy Head of the Department of Tourism Activities and Development of Folk Arts and Crafts of the Ministry of Tourism and Folk Arts and Crafts of the Republic of Dagestan.

"We are regular participants of MITT, the exhibition is a key event in the industry for us. Probably, this is the only exhibition that financially gives some tangible result at once." Rustam Tapaev, Deputy General Director of Kavkaz.RF.

"We have been participating in MITT for more than 15 years and perceive this platform as one of the most effective and very useful in terms of promoting our tourism product." Sergey Popovich, Deputy Director of the TIC of the Altai Territory.

"This is not the first time that the Ivanovo region has taken part in MITT. It is very important for us to show our region, our travel agencies. We feel a great attraction to us: a large flow of visitors, contracts are concluded." Irina Golubeva, Deputy Director of the Center for the Development of Tourism and Hospitality of the Ivanovo Region.

Medical Tourism: New Markets, Clients and International Partners

For medical clinics and companies working in the field of health improvement and rehabilitation, participation in MITT is an access to a new audience. At the exhibition, medical institutions find partners among tour operators, learn about trends in the organization of routes and build B2B relationships with colleagues from other countries.

"We like the exhibition, there are many more people here than we expected. We meet not only travel agents from different countries, but also end consumers, patients. Both are our target audience." Murat Şener, Cardiologist, Elit Medical Center, Istanbul.

"We participate in MITT to meet both our patients and businesses. We will also participate in other MITT exhibitions." Nasib Jafarov, International Coordination Specialist at Lokman Hekim Health Group, Ankara.

Universal business tool: from banks to IT companies

MITT is open not only to classic players in the travel market. Companies from related fields are actively developing tourism destinations here: fintech, transport, digital solutions, insurance. Thanks to participation in the exhibition, companies find their first customers, build up expertise in tourism and get in touch with the regions.

"We are long-term partners of MITT and for the first time this year we are represented by our own stand. This exhibition was the first platform where we received the first contracts, concluded the first deals, and began to develop comprehensive expertise in tourism." Konstantin Markov, Executive Director of the Center for Industry Expertise "Tourism" of Sberbank.

"We noted the usefulness and expediency of participating in MITT, where we find new customers for us. Here we can communicate directly with the regions, there are decision-makers here." Rafael Khabirov, founder of MOBITRUCK.

International Companies: Dialogue of Cultures and Development of Inbound and Outbound Tourism

MITT is also Russia's largest B2B platform for building international relations. Representatives of travel agencies, hotels and national tourist offices from dozens of countries come to the exhibition every year to:

//establish relations with Russian partners,
//to present new destinations for inbound tourism,
//promote their products for outbound tourism.

"We believe that MITT is becoming stronger from year to year, the number of participants is growing: tour operators, airlines. Perhaps thanks to our participation in MITT, Cuba is the third country in the Russian market for outbound tourism." Jorge Alberto Garcia, First Deputy Minister of Tourism of the Republic of Cuba.

"For us, participation in MITT is an opportunity to make a name for ourselves in the largest tourism market, where we want to expand our presence. Therefore, we are looking forward to working with Russian tourism." Raj Vishnu, Deputy General Manager at Kerala Tourism.

Why MITT works

Proven brand: MITT has been held since 1994, and during this time it has become the flagship of the industry.

Wide coverage: more than 16,000 visitors and 1000 exhibitors.

A strong business program: from strategic sessions to case marathons.

Reaching an audience from 83 regions and 72 countries around the world.

MITT is not just an exhibition, but a working tool for the development of tourism in Russia and abroad. Join those who are already building the future of the industry today.

In 2026, the exhibition will be held from March 11 to March 13, 2026 at the Crocus Expo IEC. To make your participation in the exhibition successful, book a suitable place in advance.

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MITT is a growth platform: how participants use the exhibition for tourism development