The field of outdoor travel is undergoing a noticeable renewal. More and more tourists are looking for a recreation format that combines autonomy, freedom of movement and comfort. That is why there is a growing interest in caravanning (traveling in mobile homes) and glampings – two areas that, despite their general focus on nature, have different features and target audiences.

Motorhomes: freedom of movement

The global mobile home market, according to Mordor Intelligence, will increase from $13.17 billion to more than $20 billion between 2024 and 2029, that is, an average annual growth rate of 9%. The motorhome market in Russia is also showing steady growth, following global trends.

The reason for its popularity is simple: a motorhome is not just a means of transportation, it is a way of life. It allows you to travel at your own pace, not depend on hotels and routes, be closer to nature and at the same time maintain the usual level of comfort. Especially after the pandemic, when autonomous and safe recreation formats have become a priority, mobile homes have gained a new round of popularity.

There are various types of motorhomes on the Russian market: from compact minivans to full-fledged campers with a shower, kitchen and climate control system. The cost of used models on a domestic chassis starts from 1.5 million rubles, while new middle and premium motorhomes can cost 7-8 million rubles.

Along with the growth of interest, the infrastructure is also developing. Campsites and motorhome stop sites are appearing in the country - in the Moscow region, St. Petersburg, in the south of Russia and in regions with picturesque nature: Altai, Crimea, Baikal.

Key trends:

// Growing interest in compact and affordable models. More and more buyers are opting for mobile homes that are suitable for both travel and temporary residence, while not burdening them with unnecessary costs for redundant functions and sizes.
// Eco-friendly technologies are a priority. Solutions that reduce the ecological footprint are being implemented: solar panels, water reuse systems, biodegradable toilets and other sustainable innovations.
// Expand functions through digitalization. Motorhomes are equipped with intelligent lighting, temperature and multimedia control systems – all of which are available via smartphones or tablets.
// Optimization of interior space. Modern motorhomes are increasingly equipped with transformable furniture, ergonomic kitchens and well-thought-out bathrooms to increase the level of comfort.
// Popularization of camper trailers. Thanks to the increased internal volume and lower requirements for a driver's license (up to 3.5 tons), trailers are becoming an increasingly attractive alternative to classic motorhomes.

Glampings: a new level of unity with nature

Glamping is a comfortable campsite. There are beds on mattresses, full bathrooms, kitchens, internet, and even a SPA. Tourists no longer want to choose between nature and convenience: they want everything at once. According to analysts at Future Merket Insights Inc., the global glamping market reached $12.4 billion in 2024 and will continue to grow at a CAGR of 11.9%, reaching $39.9 billion by 2034.

Modern glampings take different forms: stylish tents, yurts, dome houses, chalets or tree houses. All this is decorated with taste, with an emphasis on atmosphere and aesthetic perception.

Glampings are especially popular among millennials and Generation Z. They perceive nature as part of luxury, are interested in ecotourism and sustainable recreation formats. At the same time, glamping is relevant for families with children, for the elderly who prefer comfort, and for professionals working remotely due to fast Wi-Fi, co-working spaces, and the "office in the forest" concept.

Key trends:

// Eco-consciousness. Glampings with a minimal carbon footprint, renewable energy and sustainable waste management systems are emerging.
// Manufacturability. Fast Internet, mobile registration, intelligent home control systems - all this becomes part of the "wild" vacation.
// Local experience. Glampings are becoming cultural hubs, offering yoga, gastronomic tours, workshops, fishing, hunting, and even nights under the stars.

General trends: comfort as the new norm

Both formats - motorhomes and glampings - meet the current demand for individual, comfortable and safe outdoor recreation. People are increasingly choosing the flexibility of the route, the opportunity to be closer to nature, without giving up the usual level of convenience.

In 2026, we can expect:

// an increase in the number of projects and investments in camping infrastructure;
// expansion of geography and seasonality (winter glampings, insulated motorhomes);
// active development of eco-communities and tourist products based on glamping and caravanning;
// integration with other formats (for example, renting a motorhome with placement on the territory of the glamping).

Why is it worth talking about at MITT 2026?

MITT – International Exhibition of Tourism and Hospitality Industry in Moscow – is a key B2B platform where new tourism trends are formed. In 2026, MITT will be a place where industry professionals can:

// to assess the potential of glampings and mobile homes as a tourist product;
// get acquainted with new formats of recreation and discuss the best cases;
// establish partnerships with suppliers, investors, developers and regional operators;
// learn about state programs and private initiatives that stimulate the development of this and other segments in Russia.

MITT 2026 will be held in Moscow, at the Crocus Expo IEC

Dates: March 11–13, 2026

Join a community of professionals to be at the center of change. And to make your participation in the exhibition successful, book a suitable place in advance.

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Motorhomes and glampings: how the nature tourism market is transforming