Mitt zima

A B2B Conference to Showcase Your Winter Destination to Russia’s Top Travel Buyers

7-9 September 2026

RBC Event Center, Moscow

ABOUT MITT ZIMA

MITT Zima is a focused B2B conference dedicated to connecting international winter destinations with Russia’s top travel agencies and tour operators. Designed as a mid-year extension of the MITT platform, this event offers a strategic opportunity to position your destination ahead of the winter travel season.

What to Expect

A high-level conference featuring insights from leading industry experts
Direct exposure to agencies actively seeking new winter travel products
Destination-led presentations highlighting your experiences and offers
A curated exhibitor showcase tailored to seasonal and niche demand
Structured networking with pre-qualified, high-potential buyers

Why Participate

Engage with the right audience, enhance your market visibility, and generate new business in advance of the peak winter sales cycle. MITT Zima is your platform to influence key decision-makers and drive demand where it matters most.

Mitt zima – Event Format

Product Showcase & Destination Presentations

Present your destination or product directly to a focused audience during dedicated business programme sessions.

MITT Zima brings together selected Russian travel agencies and tour operators looking to expand their winter offerings. Gain targeted exposure and drive buyer interest where it counts.

NTO’S COLLECTIVE STANDS

Opportunities for Business Meetings

Sub-exhibitors, including:

Emerging winter destinations
Hotels and hospitality groups
National and charter airlines
Tourism service providers
Local attractions and experience partners

B2B Meeting Area with Travel Agents

Presentation and promotion of new high-margin products through one-on-one meetings at the workshop

Meetings are held in a workshop format
The schedule and confirmation of meetings are arranged by the organizer
The area operates for two full days

Networking

3 Days of Targeted Business Engagement

Direct interaction with Russia’s tourism authorities and professional associations to strengthen bilateral cooperation
Exclusive sightseeing programme for MITT Zima participants on September 7
Two full days of conferences, B2B meetings, and networking at the premier RBC Event Center in Moscow

Additional Opportunities

Gain Insights & Expand Reach

Access the latest market data and forecasts from leading tourism experts
Promote your destination to the MITT Connect community — a professional network of exhibitors and visitors from the MITT exhibition

Meet 400+ Prequalified B2B Buyers

Connect with over 400 travel agencies and tour operators from Moscow and across Russia, all actively seeking to diversify their winter travel offerings.

MITT Zima attracts a vetted audience motivated by client demand and ready to explore new destination partnerships.

Why Participate in MITT ZIMA

Create Products Russian Travellers Want

Gain exclusive market insights and trend forecasts from leading experts. Understand evolving traveller preferences and tailor your offerings for the Russian winter tourism market.
Build Strategic Partnerships

Meet directly with Russian tourism regulators, top tour operators, and industry associations. Strengthen your network and explore new opportunities in one of the world’s key outbound markets.
All-Inclusive Partnership Package

Enjoy a turnkey participation experience with:
– A presentation slot in the business programme
– A fully equipped stand
– Access to curated excursions and exclusive networking events

Partner Package

Destination product presentations
Speaking opportunity in the plenary session alongside Russia’s tourism regulator and key industry associations
Product showcasing at a dedicated stand
Curated networking activities
Branding and visibility opportunities throughout the event