Why ExhibitAt MITT 2027?

MITT is your gateway to accessing one of the largest and most dynamic travel markets globally, offering unparalleled opportunities to showcase your services and connect with decision-makers across the tourism ecosystem.

Unlock New Horizons at MITT

With Eurasia's booming tourism industry and over 140 million potential travellers, the market provides immense growth potential for businesses looking to expand their reach, forge strategic partnerships, and establish a foothold in a high-demand region.

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Market Snapshot: Key Trends and Insights

01 Robust Growth

The Eurasian outbound travel market is thriving, with 5.3 million trips in Q1 2024 , a 9% increase from the previous year. Despite global challenges, demand for international travel remains strong and resilient.

02 Unique Opportunity

Geopolitical shifts have created a gap in accessible destinations, driving demand for new, exciting travel options. MITT gives you the chance to position your destination where it’s needed most.

03 Be the Destination They Choose

As major players exit the market, emerging destinations have a unique opportunity to gain visibility and capture market share. Stand out and become the go-to choice for Russian travellers.

04 Fill the Gap

Connect with leading tour operators, agencies, and industry professionals looking for fresh offerings. Tap into growing sectors like luxury travel, medical tourism, and adventure tourism to expand your business reach.

9 Good Reasons to Exhibit at MITT 2027

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Reach the Right Buyers

Struggling to find quality leads? At MITT, you’ll connect directly with decision-makers tour operators, travel agencies, and hospitality leaders actively looking for partnerships and solutions like yours.

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Meet the Right Decision-Makers

MITT brings together tour operators, travel agencies, hospitality providers, and tourism authorities key industry professionals looking for partnerships that drive business forward.

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Showcase Your Destination or Product

Position your destination, travel solutions, or innovations in front of 16,000+ attendees from over 30 countries, eager to explore new opportunities and engage with global suppliers.

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Build Strategic Partnerships

Connect with influential Eurasian travel agencies and industry leaders, fostering partnerships that help you expand into a growing and underserved market.

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Engage with Key Sectors

From luxury travel and medical tourism to glamping, caravanning, and travel technology, MITT offers a platform to tap into high-growth sectors and meet the needs of today’s travellers.

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Close Deals Onsite

Turn opportunities into tangible results. At MITT, vetted buyers and professionals are ready to discuss, negotiate, and sign contracts directly on the show floor.

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Boost Your Brand’s Visibility

Showcase your offering to an audience with strong buying power, from regional tourism boards to corporate travel decision-makers, positioning your brand as a trusted leader in the industry.

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Discover Market Trends

Explore the latest insights and opportunities driving tourism growth through MITT’s well-curated conference programme attended by destination boards, government associations, and industry experts.

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Stand Out in an Underserved Market

As geopolitical shifts change travel patterns, MITT provides a unique opportunity to capture market share and introduce your destination or service to a highly motivated traveller base.

Showcasing the Future of Travel: Explore Key Sectors at MITT 2027

National Tourist Offices

Showcase your destination and attract travelers from around the world.

Health & Medical Tourism

Access top providers in the growing wellness and healthcare travel sector.

Hotel & Accomodation

Explore cutting-edge hospitality solutions for every type of traveller.

National Tourist Offices

Health & Medical Tourism

Hotel & Accomodation

Company Leaders - 33%

Network with top-level executives, including CEOs and business owners, who shape strategic decisions and hold purchasing power. These leaders attend MITT to discover innovative solutions and forge impactful partnerships.

Key Decision-Makers - 31%

Meet influential managers and directors actively seeking partnerships and solutions to meet their organisations’ needs. These decision-makers play a pivotal role in driving business growth and shaping industry trends.

Industry Specialists - 21%

Engage with seasoned professionals and experts from diverse sectors of tourism and hospitality. These specialists bring in-depth knowledge and insights, making MITT the perfect platform for exchanging ideas and exploring emerging opportunities.

Download the MITT 2026 Post-Show Report

Get a full event overview in one guide, covering exhibitor benefits, sector highlights, floor plans, and sponsorship opportunities.

Hear from Our Past Exhibitors

Roshan M. Thomas

Director of "Incredible IndiaMinistry of Tourism of the Republic of IndiaRussia is a major market for India. The MITT exhibition is an ideal platform for us to develop our tourism business in the country. Thank you, MITT, for organizing such a great exhibition.

Dr Aung Kyaw Htun

Representative of Ministry of Hotels and Tourism of MyanmarMinistry of Hotels and Tourism - Republic of the Union of MyanmarMITT 2025 exceeded our expectations. With participants from nearly 30 countries and strong interest from Russian visitors discovering Myanmar for the first time, it’s been a valuable platform to showcase our culture and tourism potential.

Haitham Al Ghassani

Director General of Tourism Promotion Oman Ministry of Heritage and TourismIt is our first time at MITT. We had a lot of meetings from morning to evening. I feel very happy about the number and quality of visitors, they are serious about doing business in Oman.

Jason Mburu

General Manager Glory Safaris (Kenya)It's very easy to travel to MITT from Kenya. We spoke with many new visitors, as well as familiar contacts from our database. The response has been excellent. Russia is a huge market for us. I've learned a lot about consumer preferences and will return next year.

Jorge Alberto Garcia Dominguez

Deputy Minister of TourismMinistry of Tourism - CubaThe exhibition is growing every year, this year we met more tour operators and new travel agents. Cuba is one of the major tourist destinations on the Russian market, and participating in MITT every year was key to our success.

Sanjeev Ahuja

Secretary Goa TourismMITT has been an excellent experience, with strong visitor engagement and continuous activity at our stand. We've received numerous business inquiries, and our co-exhibitors are seeing great results as well. It's a vibrant platform to connect, promote, and build valuable relationships.

Zulkifli Bin Mohamed

Director Tourism Malaysia Office in RussiaWe welcomed 159,000 Russian tourists to Malaysia in 2025, and we expect this number to continue growing. This marks our 16th year participating in MITT, with nine sub-exhibitors on our stand. This year, we have observed a noticeable increase in visitor numbers.